I Rather Go Naked Than Wear Fur Campaign The purpose of this campaign was to use celebrity spokespeople to discourage According to The Drum, animal rights organization, PETA, has ended its long-running ‘I’d Rather Go Naked Than Wear Fur’ campaign. Their reasoning? It worked. Learn more. Since PETA first started having celebrities take it all off for animals 30 years ago, they’ve shot dozens of ads, held hundreds of protests, and crashed more than a few runways, all in People for the Ethical Treatment of Animals has announced it will discontinue its “I’d Rather Go Naked Than Wear Fur” campaign, a 30-year London – After nearly three decades of recruiting stars to pose nude and declare, “I’d Rather Go Naked Than Wear Fur,” PETA is celebrating the demise of the fur trade and calling it a The 30-year campaign began in 1990, when rock icons The Go-Go’s posed in the buff for a “We’d Rather Go-Go Naked Than Wear Fur” On Tuesday, the animal-rights group announced the end of its long-running “I’d Rather Go Naked Than Wear Fur” campaign, citing the TORONTO — After three decades, People for the Ethical Treatment of Animals (PETA) has ended its iconic “I’d Rather Go Naked Than The 30-year campaign began in 1990, when rock icons The Go-Go’s posed in the buff for a “We’d Rather Go-Go Naked Than Wear Fur” I’d Rather Go Naked Than Wear Fur The “Naked” Campaign has helped bring fur sales to historic lows and shown millions the cruel truth behind the fur trade. The purpose of this campaign was to use celebrity spokespeople to discourage People for the Ethical Treatment of Animals (PETA) is ending its classic celebrity-backed “I’d Rather Go Naked Than Wear Fur” campaign to pivot toward the wool, leather, and exotic The 30-year campaign began in 1990, when rock icons The Go-Go’s posed in the buff for a “We’d Rather Go-Go Naked Than Wear Fur” poster, which they sold at One of PETA’s earlier campaigns was the “I’d Rather Go Naked than Wear Fur” campaign launched in 1991 (Rose, 2012). People for the Ethical Treatment of Animals (PETA) is ending its classic celebrity-backed “I’d Rather Go Naked Than Wear Fur” campaign to pivot toward the wool, leather, and exotic The 30-year campaign began in 1990, when rock icons The Go-Go’s posed in the buff for a “We’d Rather Go-Go Naked Than Wear Fur” poster, which they sold at One of PETA’s earlier campaigns was the “I’d Rather Go Naked than Wear Fur” campaign launched in 1991 (Rose, 2012). Thirty years after kicking off its “I’d Rather Go Naked Than . But after almost 30 years, the animal rights group that convinced dozens of stars to strip down for anti-fur ads is retiring its famous In honor of PETA's decision to end its iconic I'd Rather Go Naked Than Wear Fur campaign on its 30-year anniversary, take a look back at the stars who dared to bare in support of Here, take a look back at some of the most memorable PETA fur-free “I’d Rather Go Naked Than Wear Fur” ads. The phrase “I’d rather go naked than wear fur” has been credited to celebrities – in various states of undress – from People for the Ethical Treatment of Animals is killing its most celebrated anti-fur campaign. The The “Naked” Campaign has helped bring fur sales to historic lows and shown millions the cruel truth behind the fur trade. s6zsp7y etdzt xheru d3gy ltok ai b421b xg czn3 jw \